I hope your week has gone well.
I have informative updates for you! Grab your favorite beverage. It's a 5 minute or less read!
In the past weeks I have been expanding the infrastructure of the Preparedness AD Council . I welcome your feedback to all of the processes under development.
What is the PAC? We are an alliance of people who innovate imagery, audio, and messaging to promote financial, strategic, faith-inclusive preparedness.
Why is a Preparedness AD Council imperative? In spite of all outward appearances of prosperity, the majority (63-78%) of Americans are financially, strategically unprepared. Moreover, average median wealth in African American & Latino communities is projected to decrease to zero by 2053 & 2073 respectively. For many of us, 2053 is already 2024! The prevailing advertising industry & certain corporate entities exploit & profiteer from American unpreparedness and overconsumption. Our govt. is broke. The result? A nation now at-risk for everyone.
As Zig Ziglar said (a favorite quote) "There's not a lot you can do about the national economy but there is a lot you can do about your personal economy." - Zig Ziglar
Imagery is powerful. We consume it more than food.
"Preparedness = Power!" "Preparedness PAY$". It's been true across the ages. A new diet of engaging, empowering, emotive messages are a peacefully aggressive way to disseminate a new cultural narrative with imagery of our making and our economic solutions. My brand of economic solution is of course, 5-10-10-75!
The Preparedness AD Council is a division of Perennial Preparedness NC, a sole proprietorship registered with the Secretary of State NC since 2020. I maintain sole ownership in order to preserve member privacy and safeguard our 1st Amendment Right to Freedom of Assembly.
There are currently three members serving as Transparency Trustees. They receive reports on membership numbers and a macro-view of 5-10-10-75™ revenue allocations. This is done to build credibility, integrity, and public trust in the Preparedness AD Council.
With your input, I endeavor to emulate the best practices of organizations such a AAA and AARP, in which members receive publications with resources and opportunities. Similar to Alignable & LinkedIn, members have full autonomy to login and network with other members of their choosing.
If you value principles of legacy, family unity, kinship community investment, and generational prosperity, with emphasis on meeting the economic empowerment needs of African American community, then you're in the right space! An imagery industry is essential to disseminating our unique cultural narratives and solutions.
Along the journey, we are going to build innovations in media that won't be possible without YOU! Welcome to the PAC. See what the future holds!
Here are some processes currently in place:
· PAC Profile form. If you haven’t filled it out yet, kindly do so. The form tells me your interest area in preparedness: Emergency, Financial, Strategic, Faith, etc.
· “Inaugural” Membership began April 8th and is underway through June 19th. Anyone who joins iPrep2Thrive or the Preparedness AD Council during this period will enjoy $10/year renewal forever, and have access to all resources in our ecosystem! Share this good news with friends and family. Opt-in to Earn 17% of Membership fee for referrals.
You are never obligated to "solicit" anyone to become an iPrep2Thrive™
or PAC member. It should be a passive, organic expression of your experience with the PAC and Perennial Preparedness NC! By your membership you have already expressed your support of the PAC mission. Thank you!
· Video PSAs are now available for you to check out and review in the PAC Review Playlist on YouTube.
· Static Memes (pictures and text) will always be posted in the member’s- only PAC Forum for review. You will always find a potpourri of memes to comment on! All pro and con feedback welcome. Have fun with the Forum!
· Do you have a Preparedness PSA Idea? Submit it here!
· Preparedness AD Council Blog – This is a public eBlogger site, where I post updates about The PAC. It’s usually a mirror of what I post in the PAC Forum, and convenient when you don’t want to login, to see what’s going on at The PAC. The Blog is a public page, so post no comments that you don’t want the world to see. Private PAC comments should be posted in the PAC Member’s Only Forum
Here’s the Flowchart of how a PAC PSA is developed. (see file attached)
Here’s what the future holds at the PAC for 2024-2026
- 2024 Production of high & medium resolution Multimedia Preparedness PSA's that complement Ready.Gov calendar themes
- 2025 Inaugural Preparedness AD Council Annual Calendar –
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- In addition to established Ready.gov monthly themes, here are some new Calendar Themes originated by the Preparedness AD Council
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- May is #MothersPreparednessStrong Month
- June is:
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- Travel Preparedness Month
- #FatherhoodStrong Month
- Legacy Preparedness Month
- 2025 Inaugural 1st Edition of The Futurist Digest – A Quarterly Digital Publication for Perennial Preparedness NC Members
- 2026 1st PAC-owned Roadway Digital Billboard
If you are interested in collaborating on and of these campaigns, please contact me!
This email has been posted in its entirety in the PAC Forum
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Feel free to contact me at anytime M-F, 8am - 7pm, call or text 919.998.9349
Have a resilient week ahead!
Pam
Pam Kelly, Founder, iPrep2Thrive & The Preparedness AD Council